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Google search engine update for fashion lovers


After launching a unique Fashion Week experiment, last week. Now google is making it search engine better for shopping.

Company is rolling out new 'Shop the look'. Which is a home decor experience for retail advertisers.

How it works ! Search for “cocktail attire”, google will show image of a popular fashion blogger wearing a "cocktail attire". To shop those product, just tap on image, it will explore the relevant products ( or similar looking ) shown in the form of Shopping ads.

Products retailers will be charged on a cost-per-click basis, and all impressions and clicks will be reported within existing Shopping campaigns.



Google said, The featured images come from brands, bloggers, retailers and publishers, which are sourced from trusted google partners such as LIKEtoKNOW.it., Polyvore and Curalate.

Google is currently testing the shop the look experience in the US on mobile devices.

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