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Google disabled more than 780 million ads for violating our policies in 2015

It seems like, Google is serious about fake ads and for user's security and to provide better online experience. Google has already introduced “Mute This Ad” to stop showing ads ( You can also tell us why ). And in early 2015, google rolled out a new design for Ads Settings where you can manage your ads experience.

In an effort to provide better experience google invested in sophisticated technology and a global team of 1,000+ people dedicated to fighting bad ads. Last year alone google disabled more than 780 million ads for violating Google's policies.
Sridhar Ramaswamy, SVP, Ads & Commerce said:

Some bad ads, like those for products that falsely claim to help with weight loss, mislead people. Others help fraudsters carry out scams, like those that lead to “phishing” sites that trick people into handing over personal information. Through a combination of computer algorithms and people at Google reviewing ads, we’re able to block the vast majority of these bad ads before they ever get shown.

Ads which are blocked



  • Suspended more than 10,000 sites and 18,000 accounts for attempting to sell counterfeit goods.

  • Blocked more than 12.5 million ads that violated our healthcare and medicines policy.

  • Suspending more than 30,000 sites for misleading claims.

  • Blocking nearly 7,000 sites. In an effort to block phishing sites

  • Disabled more than 10,000 sites offering unwanted software, and reduced unwanted downloads via Google ads by more than 99 percent.

  • Rejected more than 17 million. Tricky ads, ads designed to look like system warnings from your computer.


Google is also taking care on accidental clicks. Sridhar Ramaswamy said "We've developed technology to determine when clicks on mobile ads are accidental. Instead of sending you off to an advertiser page you didn't mean to visit, we let you continue enjoying your slideshow"

Google has stopped showing ads on more than 25,000 mobile apps because the developers didn’t follow the policies. More than two-thirds of these violations were for practices like mobile ads placed very close to buttons, causing someone to accidentally click the ad.

Google has also rejected applications from sites and mobile apps that want to show Google ads but don't follow Google's policies. Google rejected more than 1.4 million applications, in 2015.

In 2016, company is planning updates like further restricting what can be advertised as effective for weight loss, and adding new protections against malware and bots.

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